Andrei Codreanu · Content Lead & Copywriter
I take complicated products, technical work, and the occasional wall of jargon – then turn them into content people can actually use.
What I actually do
Sometimes that means a product page. Sometimes it means learning how an infrastructure platform works before explaining it to everyone else. I write, edit, question the brief, and build the process that keeps the next hundred pieces from drifting off-brand.
Selected work
Most of the writing is mine. Where other writers were involved, I set the direction, edited the work, and signed off on the final copy.
Multi-brand content leadership
Content strategy · Primary writing · Editorial direction
Infrastructure is complicated enough before nine divisions start speaking at once. I built the content system that gave the group a clearer, more consistent voice.
B2B SaaS · Infrastructure operations
Positioning · Product copy · Information architecture
Turned a complex operations platform into a product story that field teams, executives, and prospective clients can follow without a decoder ring.
Mobile apps · App Store · Google Play
App copy · ASO collaboration · Content strategy
Writing for 100+ apps leaves little room for precious copy. I wrote store descriptions that explained the value fast and worked with ASO specialists to help people find it.
Software · Product marketing · Thought leadership
Writing · UX copy · Content management
A software company needs more than one kind of copy. I moved between product pages, onboarding, campaigns, and long-form editorial – often in the same week.
High-volume content · International team
Editing · Quality assurance · Writer evaluation
High-volume content gets messy fast. I edited, proofread, evaluated writers, and helped keep the work consistent across blogs, forums, social, and Quora.
Work in the wild
Drag, scroll, or swipe through selected project surfaces.
Selected writing
Content, software, energy, and infrastructure – proof that I can get interested in almost anything once I understand how it works.
Additional work
2013 – present
Senior copywriting
EdTech · Multilingual
E-commerce
About
I have spent more than a decade moving between the writer's desk and the lead's chair. These days, that means content and marketing for B2B technology, infrastructure, mobile products, and the occasional industry that needs a translator before it needs a copywriter.
I am at my best when the subject is complicated, the brief is not quite there yet, and someone needs to find the actual point. I ask questions, learn the product, and turn it into language a real person can follow. Then I edit it once more, because apparently I cannot help myself.
